Hey, we're Ashutosh, Piyush & Ghanishtha. 👋
Welcome to Rawriti — a brand built on a simple belief: beautiful everyday ethnic wear should be accessible, thoughtfully designed, and made to be lived in.
Rawriti started with one shared vision—to create clothing that blends timeless Indian craftsmanship with modern, effortless style. We wanted to move beyond occasion wear and design pieces that women genuinely enjoy wearing every day.
As customers ourselves, we often found ourselves choosing between expensive designer labels and mass-produced fast fashion. We believed there was room for something different—a brand that offers premium quality, thoughtful designs, and fair pricing without compromising on craftsmanship.
Every piece we create is carefully designed with comfort, quality, and versatility in mind. From the choice of fabrics to the smallest finishing details, our goal is to make clothing that feels as good as it looks and becomes a natural part of your everyday wardrobe.
More than just a clothing brand, Rawriti is our way of celebrating confidence, individuality, and the beauty of effortless dressing.
Thank you for being a part of our journey. We can't wait to see you wear Rawriti.
With love,
Ashutosh, Piyush & Ghanishtha
Co-Founders, Rawriti